PerthWA.com - Services

If you are looking for a trade or service provider please search our Trades & Service Directory or for Perth web sites see our Perth Web Pages directory.

Perth based service providers please submit your details for a free listing in our trades and service database.

Is your Web site working for you?

If you are a trade or service provider please consider contacting us for a free quote on a web site, marketing plan, mailing list management or anything else you can think of to make the Internet leverage your business.

Case Study

When the executives at Martha Stewart Living Omnimedia redesigned their site this year, they replaced a clean site design with new snazzy one filled with images, flash, and video.

Unfortunately, while the redesign looked really pretty, regular users found it impossible to actually find any of the content that they were actually looking for. The web has already been around for more than a decade now, so it's sad to see that companies are still failing to understand why people visit their site and designing sites that people find frustrating to use.

Every day, millions of internet users still click on the "skip" to get through the ubiquitous flash introduction screen that still stands as an annoying sentry to many websites.

At what point will companies stop repeating the same mistakes over and over and over again? With the "Websites that Suck" awards now entering their 12th year, we're clearly progressing at a very slow rate. At least we're taking baby steps -- it's been awhile since I've seen an animated "under construction" sign.
From: Design Matters

What Next?

If you already have a web site here are our recommendations to get the Internet working for your business. If you would like one please contact us for a quote on getting one.

Promote your web address everywhere you can - business cards, letterheads, in house, on your van(s), cars, using promotional stickers, posters - in fact in all your advertising. This encourages not only existing clients but people looking for your type of business to visit your website.
Maximise the efficiency of your advertising cost by putting the minimum effective amount of information on the ad to make it work and invite Readers/Listeners/Viewers to visit your website for further information about your services or special offers.
You should have a feature page or a special offer page that you change frequently to encourage visitors to come back - discount vouchers, information that customers will appreciate, regular news updates are all reasons that attract repeat visits.
Ensure you have an electronic message service (like the Clarity® Messenger Service used on the PerthWA.com service directory). This will encourage potential clients to at least contact you above others on a general search for your type of business. Remember the most people will find your business on the net outside working hours when they are not likely to be able to make a phone call!
List yourself in a business directory such as PerthWA.com because your own web site is not likely to achieve a decent ranking on search engines. Operaters of directories can get their sites well positioned and therefor most potential clients will flow from these sites not matter how much money you spend yourself on rankings.
Your website works 24 hours a day, 7 days a week, so ensure that your customers and potential customers can get at a response from your business outside your normal working hours. We offer an autoresponder service to help you if you find this difficult.
If you carry a range of stock or saleable items should consider an online stock and ordering system - these are ways that your website can seriously contribute to your bottom line.
Collect email addresses of people visiting your site and don't forget to gather them directly from your clients. We can help you with getting the most out of your mailing list so contact us for details.
Regularly check your web site traffic statistics (your ISP should offer this as part of their service). You can see how many vistors you are getting and when, what pages they are viewing and you can monitor the effectiveness of your promotions. You should track your media advertising in terms of web site statistics as a measure of the effectiveness of your advertising.
Never get complacent - Web users want to see changes, updates / special offers/ new pics/ new products - to encourage them to come back again and again. If this is too much for you to manage in house then consider using our services at PerthWA.com to manage this for you.
Remember- it is all about promoting your business - you must make the effort to continually promote your website to get the best effect . Don't miss this opportunity because you are not happy with your site or consider it too much work or expensive! We can help.